68: Creating Differentiating Features
Derrick continues to make progress and work toward his self-imposed deadline for Level. He was able to implement and ship batched notifications for the product, which replaces the instantaneous push notifications you would get from a chat tool. It\u2019ll probably be one of the key features to sell as part of the \u201cLevel\u201d way. But he\u2019s wondering how to leverage interesting features in marketing.
\n\nBen has been thinking about the same thing with Tuple. He wants to make some features of his product be a seperate, discrete entity that deserves its own spotlight. Capitalize on features!
\n\nToday\u2019s Topics Include:
\n\nCraft a narrative around \u201cwhy we did this and the choices we made\u201d for features
\nTuple offers two modes: Navigator and Copilot
\nAvoid labeling every single feature as a big deal; strike a careful balance
\nDerrick\u2019s working on reactions feature for Level; encourages thoughtful responses
\nDifference between like and acknowledge notifications; making them stateful
\nDerrick closed pre-orders for Level on Dec. 14 and figuring out pricing paradigm
\nDerrick plans to do individual onboarding to set users up for success with Level
\nPeople are willing to pre-pay; optimize for meaningful engagement and feedback
\nWhen something is not going well and you don\u2019t know how to fix it, know you\u2019re not alone
\nBen\u2019s Bad Day: Pairing session revealed bugs and latency issues with Tuple
\nCoping strategies for dealing with catastrophes; don\u2019t freak out, blow out of proportion
\nTuple\u2019s Week: Added 200 to mailing list, chasing leads, and improving product
Links and resources:
\n\n\n\nDerrick Reimer Website
\n\nDerrick Reimer on Twitter
\n\nBen Orenstein Website
\n\nBen Orenstein on Twitter
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