23: Refactoring Rails Launch Breakdown
Ben keeps us posted on the Refactoring Rails course launch progress and shares his continuing sales metrics and marketing strategies. He is considering experimenting with free samples, bundling and cross-promoting going forward.
\n\nFor his next project, Ben is creating a new course called The 30-Day Code Quality Challenge, which goes live on November 13, 2017. He has received a lot of feedback on the idea and is iterating on the outline, including content and pricing strategies for the future. He shares his plans for the course and Derrick gives his advice on the project.
\n\nToday\u2019s Topics Include:
\n\nRefactoring Rails launch progression and marketing strategies
\nBen\u2019s new project: The 30-Day Code Quality Challenge
\nComparing course formats and iterating on ideas using targeted feedback
\nThe power of building your audience and list
\nLead generation versus sales value
\nProgramming language agnostic course strategy
If you\u2019re enjoying the show please give us your ratings and reviews in iTunes.
\n\nLinks and resources:
\n\nTiny Marketing Wins course
\nThe 30-Day Code Quality Challenge
\nRefactoringRails.io
\nDrip