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b'Business leaders call on Ian Altman to modernize their sales and marketing to align with how today\\u2019s customers actually make buying decisions. Organizations around the world have relied on Altman\\u2019s guidance and inspiration to double their business growth with an integrity-based approach from his bestselling book, Same Side Selling.

Altman draws on decades of experience as a former CEO of technology businesses that he founded, sold, and ultimately grew to over $1 billion in value. This business success backed by years of research that Altman conducted to understand how customers make decisions, provides audiences invaluable insights to help them become more successful in business. Through his energetic and interactive talks, Altman engages audiences of sales professionals, subject matter experts, and executives alike from beginning to end with an approach to selling that everyone can embrace, even your customer.

As a two-time bestselling author and weekly columnist for Inc. and Forbes, Altman\\u2019s latest book, Same Side Selling, is \\u201cone of two intriguing books you should read on B2B consultative selling\\u201d according to business luminary, Seth Godin. Altman\\u2019s popular weekly podcast, Grow My Revenue Business Cast is available on iTunes or wherever you get your favorite podcast.
Learn More: www.ianaltman.com

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As an Entrepreneur, you know that you need higher returns on every marketing dollar you spend to get off the \\u201cRevenue Roller-Coaster\\u201d and stop the endless search for marketing solutions!

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The Art of Authority Podcast
https://businessinnovatorsradio.com/the-art-of-authority-podcast/'