The Art of Authority Podcast with Mike Saunders - Ep15-Marcus Sheridan-Content Marketing vs Authority Positioning
b'Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. In 2017 Forbes named Marcus 1 of 20 \\u201cSpeakers You Don\\u2019t Want to Miss.\\u201d Marcus has been dubbed a \\u201cWeb Marketing Guru\\u201d by the New York Times and featured in Inc., The Globe and Mail, Content Marketing Institute, Forbes, Social Media Examiner, and more.
As founder and president of The Sales Lion, he worked with hundreds of businesses, helping them to become the most trusted voice in their industry. Today, as owner and partner at IMPACT, and as owner of Marcus Sheridan International, he continues to motivate and lead his clients to achieve their potential by giving them the tools and support they need to get there.
His book, \\u201cThey Ask, You Answer,\\u201d was listed by Forbes as one of \\u201c11 Marketing Books Every CMO Should Read.\\u201d Mashable rated it as the \\u201c#1 Marketing Book\\u201d to read in 2017.
The story of how Marcus was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and university case studies around the world.
Learn More: www.MarcusSheridan.com
The Art of Authority Podcast
https://businessinnovatorsradio.com/the-art-of-authority-podcast/'