We often hear from our clients that they feel a need to penetrate higher up in their client\u2019s Web of Influence\xae i.e., to have better access and stronger relationships with the more senior decision makers in their client\u2019s organizations. We agree, having observed this shortcoming / opportunity many hundreds of times in FreshEyes\xae Reviews and PostMortem Audits.
\nWe often find that the problem is not so much with the clients, but instead with the service providers. Possibly, because a service or function is outsourced to begin with, our clients may feel it is \u201cnon-core\u201d and less important to executives in the overall scheme of things. Often they are a reluctant to ask senior executives for the time and attention necessary to optimize the relationship and facilitate vital communication. They\u2019re too often and too easily intimidated.