The Miracle of Client Retention
Most firms go to market focused on two primary pillars: client satisfaction and selling new business. Legions of literature and faddish management paradigms have emerged to guide companies in pursuit of these two goals. And, they\u2019re important. It\u2019s just that they\u2019re not sufficient to differentiate a service-based company from its competitors in a manner that generates eye-opening profit improvement and category leadership.