The 5th Commandment Client Retention Is Not An Event
Commandment #5: Client Retention Is Not An Event, It Is A Daily Process
\nWe\u2019ve all heard the terminology; \u201cFlavor of the Month\u201d, etc. Once management acquires a reputation (internally) for managing this way, i.e. constantly shifting tactics (or worse \u2013 shifting strategies) \u2013 they risk losing both credibility and the attention span of their people.