YES, IT IS! You don\u2019t think so? Picture yourself at an operating forecast meeting. You\u2019re seated around a conference table. There are six of you, including the boss. She has just put that very question on the table for discussion \u2013 \u201cDo you think that it is possible to retain 100% of our clients this year?\u201d Awkward silence. \u201cDo you think we should plan for attrition?\u201d More silence.