A Good (No Make That Great) Account Manager
This podcast was written by Tenacity Principal Randy Salisbury. Randy, like four of our other Principals, first experienced the Clients for Life\xae client retention process as a Tenacity client. Coming from the account management side of the advertising business, Randy hired, trained and mentored many account executives in the key elements of success. You\u2019ve already seen the 10 Commandments of Client Retention in earlier blogs \u2013 here are Randy\u2019s (and now Tenacity\u2019s) 10 Commandments of Account Management. There is powerful wisdom here. It\u2019s good to be good at this \u2013 it helps to have great mentors.