Why you should embrace mediocrity | Crispin Thurlow
From "elite" pickles to "premium" baby diapers, marketers are constantly telling us to seek superiority \u2014 but "by the simple law of averages, most of us have to live a life more ordinary," says sociolinguist Crispin Thurlow. He invites us to embrace mediocrity for a change, offering a different path to contentedness without comparison.