Turn critics into allies | Bob Langert
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When an organization is battered by critics, how does it usually respond? \\u201cDeny and push back, put out some sort of lame statement,\\u201d says Bob Langert, \\u201cand no progress is made at all.\\u201d But based on 25 years leading sustainability and corporate responsibility at McDonald\\u2019s, Bob proposes another way: To work with critics.
\\n\\nIn this talk, he shares stories that take us from the Amazon to slaughterhouses, from tree huggers to corporate suits, all in the search for common ground with his greatest detractors.
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