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b'This episode of Tech Sales Insights is the second part of our conversation with Jon Festejo, Co-Founder and CEO of Salesbricks. He talks about the three main aspects to think about in order to secure enterprise transactions, namely transparency, flexibility, and building trust. Jon also shares different insights and analogies when it comes to software sales and being a salesperson in general.\\n\\nHIGHLIGHTS\\n\\n3 things to consider when leading enterprise sales deals\\nBeing the Shopify of B2B SaaS companies\\nThe "If you give a mouse a cookie" analogy\\n\\nQUOTES\\n\\nThe importance of flexibility - Jon: "What a lot of people don\'t really understand is, not every deal is going to look exactly the same. Your one million dollar deal, your nine million dollar deal, your fifty thousand dollar deal, there\'s a lot of permutations and a lot of things that are very different."\\n\\nBuilding trust is also about telling the truth - Jon: "There\'s going to be times in your career and sales cycle where you need to stop pushing customers and say \'you gotta trust me.\' That\'s important, right? To be able to have that painful conversation."\\n\\nWhat selling software could look like in 10 years - Jon: "A lot of these industries that invest in technology, focus on customer experience and accessibility, and democratizing the product, those industries, and companies, in particular, are going to win the race. If you see what Netflix did to steaming media and what Expedia did for travel agencies, we want to do the same exact thing for software sales."\\n\\n\\n\\nFind out more about Jon in the links below:\\n\\nLinkedIn: https://www.linkedin.com/in/jonathan-festejo-59233b23/\\nWebsite: https://www.salesbricks.com/\\n\\n\\n\\nSend in a voice message to us: https://anchor.fm/salescommunity/message\\n\\nThis episode of Tech Sales Insights is sponsored by: \\n\\nSaaStr | https://www.saastr.com'