Episode 3 - Tech is all about people and how they feel
b"No one likes change, that's why most Technology projects fail. In this episode, I talk about your Inner Chimp, how we decide everything emotionally and what that means for your business IT systems. Everyone has heard of an IT project that cost thousands, took months to install and then failed within weeks because everyone hated it. Why does this happen? Is it because of the tech is rubbish or could it be something less obvious? I talk about WIIFM (Whats in it for me?) and why it is more important to show people a benefit in their world than it is to invest in expensive training courses crammed full of features. Humans are super emotional creatures and how we see technology is no different. If you want to build your business through amazing tech you need to recognise that its the people you need to convince first. This is one of the hidden secrets of tech leverage."