9: Lead Definitions: A Tech Vendor's View
November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month. Continuing our month on Lead Generation, in this week's episode Charles speaks to marketing leader, Chris Boorman about the practical side of dealing with leads on an everyday basis. Chris Boorman is the Vice President of Marketing at CA Technologies. Previously, Chris was the CMO for Automic and was honoured by SiriusDecisions with a ROI Award for his Sales Performance Alignment Funnel.