12: How To Write An Effective Case Study with Clement Lim
In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study. Charles is joined by [Clement Lim](https://www.linkedin.com/in/clementlim108/), a former journalist and Lawyer from the United Kingdom. In 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO’s and marketing executives and has a proven track record of producing outstanding content that increases brand awareness, starts conversations and generates leads. With Clements background in copywriting he was the perfect person to speak to regarding case studies and how to write an effective one. Clement can be found at [limwriter.com](http://www.limwriter.com/) The book Clement mentions during this week's episode is called [Made To Stick](https://heathbrothers.com/books/made-to-stick/) by Chip and Dan Heath.