What Does Authenticity Look Like in Business w/Eden Sunshine
We\u2019re constantly inundated with calls to be authentic, but many of us are still uncertain on what that actually means. What does authenticity look like in a real estate team, and how can we start putting it into practice?
When we hear the word \u2018authentic\u2019 most of us think about putting everything on the table, and that can be a little intimidating. No one wants to air all their dirty laundry, but could that be a major key to success?
Is there a way to strike a balance between authenticity and discretion?
In this episode, Broker of the #1 Realty Executive Office worldwide, Eden Sunshine shares how to run a team in a way that feels authentic to who we are.
Three Things You\u2019ll Learn In This Episode
The importance of authenticity
We often get carried away with sharing our latest achievements, and there\u2019s no problem with that, but our audiences know it\u2019s not all moonlight and roses. Celebrate wins, but don\u2019t be afraid to open up about challenges.
Why we need to embrace the \u2018suck\u2019
It\u2019s normal to face obstacles when we\u2019re pushing for big results. Don\u2019t get caught up in trying to be perfect, accept that hard times happen and ask for help when it\u2019s needed.
How to stop getting swayed by what we think we\u2019re \u2018supposed\u2019 to do
We hear a lot about natural progressions and next steps, but none of that means anything if we don\u2019t feel connected to it. We have to stop thinking about others\u2019 expectations and start digging deep on what we want.
Guest Bio-
Eden Sunshine is the CEO of Realty Executives and Broker of the #1 Realty Executives office worldwide. He is also a sought-after consultant, speaker and author of The Book on Building Great Businesses and Woo Hoo: Successfully Transform Your Business & Your World. A serial entrepreneur, he is also the creator of The Level 7 System and the Systemize Your Business in 90 Days training. Eden is a truth seeker and problem solver, and he is passionate about helping people find their business-life connection.
To find out more, head to:
http://www.edensunshine.com
Books mentioned in this episode:
https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603