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With over 70% of the American population using Facebook platforms every day, there\u2019s no better place for agents to connect with their market. However, if we want to maximize our results from Facebook marketing, we have to do it the right way.

Given how many agents already use the platform for marketing, we need to stand out in the eyes of our ideal client. It\u2019s not enough to share content mindlessly. If we want to break through, we have to meet the consumer where they are.

Which Facebook features get the highest engagement, and what content does the average user want to see? How can we ensure our ads are seen by our target audience?

In this episode, Client Partner at Facebook, Scott Shapiro shares how to take advantage of everything the platform has to offer.

Three Things You\u2019ll Learn In This Episode

- The technology our content needs to be compatible with
Forget the myth that mobile is only used by younger demographics. Buyers in every age group use it to look for real estate information, so if we want our content to be seen we have to ensure it\u2019s mobile device-friendly.

- How knowing what we want to achieve makes all the difference
When agents don\u2019t see the results they\u2019re expecting from their Facebook marketing, it\u2019s likely they haven\u2019t had clear objectives in mind. Facebook Ads can only do what we tell it to, so it\u2019s important to have a crystal-clear idea of the end goal.

- Why organic content isn\u2019t enough to capture a wide audience
While organic posts can capture some attention, their reach is fairly limited. This is \xa0because only those actively looking for our content will see it. Blast engagement to new heights by investing in paid advertising in addition to regular posts.

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Guest Bio-

Scott Shapiro is a Client Partner at Facebook in their Real Estate industry vertical. In his role in Industry Relations, Scott assists clients with developing and implementing multiple platform solutions on Facebook, for maximum engagement and maximum results.

To find out more, go to:\xa0
https://www.linkedin.com/in/scott-shapiro-964b4b

And to join our upcoming event, go to https://www.eliterealestatesystems.com/ and click on \u2018events\u2019.

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Purchase your tickets to the Elite Real Estate Systems Workshop - Sunday October 18th 2020 - at https://www.eventbrite.com/o/elite-real-estate-systems-18000932614.

And be sure to check in and sign up for the Team Building Summit at www.theteambuildingsummit.com.