How to Lead Your Real Estate Team to More Effective Lead Generation

Published: Feb. 24, 2022, 5 a.m.

As team leaders, we want our agents to bring in a ton of business, but are we giving them the tools and support they need to do just that?\xa0


Unfortunately, for the most part, team leaders aren\u2019t doing enough to empower their agents in the area of lead generation, simply because they don\u2019t have enough lead gen processes in place themselves.\xa0


So, what should we be implementing in our businesses?\xa0


In this episode, you\u2019re invited to an ERS coaching call on the pillars of lead generation every business should have.



Three Things You\u2019ll Learn In This Episode\xa0


- One thing we tend to forget about a sphere of influence\xa0

Do the newer agents on our teams not have spheres of their own, or are we missing a crucial point?\xa0


- Why we need to stop discrediting the power of internet leads

Why is it that so many team leaders are opposed to buying internet leads, and what would get them to change their minds?\xa0


- What\u2019s stopping more leaders from encouraging outbound prospecting

When did real estate professionals decide outbound prospecting was too big an undertaking?