Scale to Success with Glen Wielandt

Published: June 4, 2018, 10 a.m.

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In episode 11 of Tax Pro Nation, 37-year veteran tax pro and entrepreneur Glen Wielandt speaks about scaling franchises with the \\u201cBig 3\\u201d tax franchises and what it takes to succeed in the tax business. He has trained more than 100 area developers and 250 franchisees. He is the former Director of Franchise Business Development at Fiesta Auto Insurance and Tax\\xae and has owned and operated 18 tax preparation offices in the Denver, Colorado, area.

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To learn more, and for the complete show notes, visit: http://taxpronation.com/11

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Quotables:

  • [13:06] \\u201cIt\\u2019s not the number of offices you own, but it\\u2019s the amount of tax returns you do in each office that\\u2019s important.\\u201d \\u2014Glen Wielandt
  • [19:04] \\u201cIf I had delegated the amount of tax returns that I did myself and paid more attention to my offices, I probably could have been more successful.\\u201d \\u2014Glen Wielandt
  • [24:37] \\u201cIt\\u2019s really important if you are going to be a multiple-office owner that you really learn more about business than taxes.\\u201d \\u2014Glen Wielandt
  • [53:38] \\u201cAs you grow, you need to take care of the people that take care of you.\\u201d \\u2014Glen Wielandt

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In This Conversation We Cover:

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  • [03:47] Why a tax business is notoriously difficult to scale
  • [05:56] Why a franchise model works better than corporate-owned stores
  • [08:02] The role mentorship plays in scaling during the Multiplication step of The Pronto Path
  • [09:45] The 2 skills Glen\\u2019s Army and VITA experience taught him that helped his career
  • [11:20] How Glen moonlighted with H&R Block and saw an opportunity for 28,000 tax returns
  • [12:03] How Glen bought his first territory with Jackson-Hewitt
  • [13:06] \\u201cIt\\u2019s not the number of offices you own, but it\\u2019s the amount of tax returns you do in each office that\\u2019s important.\\u201d \\u2014Glen Wielandt
  • [14:44] The 3 groups of tax pros that will benefit most from this episode
  • [16:44] How Glen\\u2019s past District Manager of H&R Block (now head of CTEC) mentored him to see more opportunity
  • [17:14] Glen\\u2019s pitfalls he ran into in his first offices and how he lost money over and over
  • [19:04] \\u201cIf I had delegated the amount of tax returns that I did myself and paid more attention to my offices, I probably could have been more successful.\\u201d \\u2014Glen Wielandt
  • [21:59] The important difference between a tax preparer and an owner of a tax business
  • [24:37] \\u201cIt\\u2019s really important if you are going to be a multiple-office owner that you really learn more about business than taxes.\\u201d \\u2014Glen Wielandt
  • [24:56] Glen\\u2019s insights from being mentored by John Hewitt
  • [28:09] The \\u201cFTS\\u201d secret in the franchise model to guarantee a 90% success rate
  • [32:54] What works in this new tax business environment? What\\u2019s an example?
  • [35:40] Glen\\u2019s Liberty Tax experience and franchise scaling insights
  • [37:38] Jeff asks about a poorly branded tax business he would drive by in TN
  • [40:28] Guerilla Marketing tactics Liberty Tax used as they grew
  • [42:02] The shift in marketing from the foot traffic tactics to the mobile phone
  • [45:35] Building a culture of sales at Fiesta Auto Insurance and Tax
  • [49:10] Feeling like you cannot charge what you should and what to do about it
  • [51:15] Glen shares his experience growing franchises with Roni Deutsch
  • [53:38] \\u201cAs you grow, you need to take care of the people that take care of you.\\u201d \\u2014Glen Wielandt
  • [58:10] In light of all the recent changes to the tax industry, is the tax business dead?
  • [01:01:51] Glen shares an encouraging story of a franchisee who went from being $35K in debt to owning 35 tax offices



Tax Pro Nation is sponsored by Pronto Tax School, Inc. Sponsored links include:

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The Pronto Path infographic

http://taxpronation.com/path

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Basic Income Tax (Federal) course link:

http://taxpronation.com/basic

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Business Tax Verified online course link

http://taxpronation.com/business

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To sponsor an episode, please email hello@taxpronation.com


Tax Pro Nation is produced by Podcast Masters

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