TN111: How to keep attention and attract clients when you explain what you do
Do you sometimes hesitate or struggle when you have to describe effectively your business in a networking event or on your marketing materials (ex: website, sales page, brochure?) You do not have to worry about this anymore! “Knowing the exact vocabulary that your clients use to express their needs is key!” In this episode, I will share with you very practical templates you can use to describe your business, product or service and attract more clients or referrals! https://pages.convertkit.com/b667fd907a/88ce31d695 () What you will learn: What is the preliminary exercise to do before promoting your business What are the 4 types of information you need to give when you describe your offer Why you should use the term “promise” instead of “elevator pitch” How to create your “promise” statement and describe your product or service to attract clients How to describe what you do when you are not talking to a potential client but still encourage referrals How to use the “promise” template when networking How to use the “promise” template on your salespage This episode is also available in a blog format https://tandemnomads.com/blog/how-to-describe-your-business-in-an-effective-way-and-attract-clients (Click here to read the article.) Resources and inspiration: https://www.amazon.com/Advertising-Headlines-That-Make-Rich/dp/1683501454/ref=sr_1_fkmrnull_1?crid=2DFJGSFA88OS1&keywords=advertising+headlines+that+make+you+rich&qid=1552505909&s=gateway&sprefix=advertising+headlines%2Caps%2C128&sr=8-1-fkmrnull (Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More) https://tandemnomads.com/95 (TN95: How to create free content that will grow your portable business) https://tandemnomads.com/97 (TN97: How to find your niche & become the go-to-expert – Marielle Evertsz) Take Action Right Now Download your free templates to describe your business effectively and attract clients! https://pages.convertkit.com/b667fd907a/88ce31d695 (Click here) Did you learn useful tips in this episode? Please share your feedback below!