TP 31: Abigail Forsyth KeepCup
b'KeepCup has become Australia\\u2019s best known re-useable cup, but it didn\\u2019t start that way. \\xa0The humble beginnings for this BCorp include a prototype in a shoebox on a bicycle. Founder and CEO Abigail Forsyth shares what she learned when starting the\\xa0business, what kept her honest, what\\u2019s changed in the market re: the attitude toward disposable cups. She told us about what inspired her to question everything and how she plans to use her influence as a successful purpose-based business. With offices in UK and USA, and KeepCups being sold in 65 countries, it pays to stick to your principles! [\\u2026]'