Today's guest in Talking With Teri is Suzanne Tulien. \n\nShe is a Brand Clarity Expert, an International Speaker, and an Author. She notices the variety of creative ways people are \u2018branding\u2019 themselves both consciously and unconsciously. But, is a successful personal brand the result of powerful marketing? When the hype subsides, what keeps a good personal brand going strong? What is the real secret to personal brand growth and advocacy? With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne\u2019s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing market share.