Building brand awareness and letting customers know that you exist
In this episode of the Regional Roar Podcast, co-hosts Melissa Dickfos and Cath Fowler share their top 5 marketing tips to get the foundations right for marketing your regional business.
A coffee-loving digital marketer and copywriter, Melissa loves working with regional businesses to help them stand out online.
Cath helps businesses get found and look good online. She enjoys working with regional businesses of all kinds to help the little guys compete on the big stage.
In this episode we cover:
- Defining your target market
- Creating a customer avatar
- Why your business needs a Unique Selling Proposition
- Be consistent in your messaging
- How to position yourself in terms of pricing, packages and offers
- Discounting doesn’t have to be your only pricing strategy
- Determining what the best marketing channels are for your business
- How to work out what to budget for marketing
- Marketing is an investment for your business, not a cost
Links mentioned in the show
- Talking Business Australia Website
- Talking Business Australia Facebook
- Talking Business Australia Instagram