86: Networks and Network Theory -- Mark Granovetter (Part 1)
b'Granovetter\\u2019s 1973 article, \\u201cThe Strength of Weak Ties,\\u201d introduced whole new ways of thinking about seemingly simple and straightforward topics and changed the direction of social research. He showed how \\u201cweak\\u201d ties, occasional connections between individuals among different networks, were powerful means for providing opportunities and new ideas not otherwise available. He also charted a way for researchers to connect micro-level interactions with macro-level patterns. The article was very successful, and whole new fields of study on social networks has emerged as a result.'