84: Professionalizing Business -- Louis Brandeis (Part 1)
b'We discuss the life and works of Louis Brandeis who originated the term \\u2018scientific management\\u2019 that aimed at conserving effort and making work life more predictable, reducing worker stress and increasing satisfaction. He also advocated for a more altruistic and professionalized form of business leadership that served both the needs of customers or clients and those of the workers under their supervision. A collection of his lectures entitled \\u201cBusiness \\u2013 A Profession\\u201d expounds on these ideas, and he includes a number of case studies and illustrations to show both the human and financial potential of his professed forms of management where profit would not be the only measure of a business\\u2019 success.'