What Is SCommerce
sCommerce is a subcategory of ecommerce – or electronic commerce. In other words, it applies to selling online but in a very specific category.
Here, the 'S' stands for 'social' and so the focus is on selling through social media. That means selling through Facebook, through Twitter or through other online platforms that have a strong social angle.
Really though, as Alun Hill, explains, social commerce is more in-depth and complicated than that. What social commerce is really about, is leveraging the power of social in order to sell. In other words, using the power of social influence, of recommendations and of other social signals that can be powered online.
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