09 - Is This the Most Successful Word of Mouth Strategy, Ever?
When we arrive at a hotel, we expect a polite greeting at the checkout counter and, if we’re lucky, we might pick up a few leaflets or brochures of local attractions and things to do in the area.
What we definitely do not expect is to be met with a warm welcome that’s so unexpected it leads to roughly 22,500 stories being told about a single talk trigger, every single day.
The story I reveal in this episode of The Talk Triggers Show is about a global hotel chain that has used the same talk trigger for 33 years and counting.
Talk about a word of mouth strategy with serious staying power!
Could this be the most effective and successful word of mouth strategy, ever?
Possibly. But, you’ll have to check out episode 9 of The Talk Triggers Show to find out!
Mentioned in this episode
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