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In this episode of Tales from the PROS, I chat with Dionisios "Dio" Favatas, who currently leads digital marketing for the award-winning\\xa0truth\\xae\\xa0youth tobacco prevention campaign helping to extend the reach of the brand and its advertising.\\xa0As an industry-recognized leader and digital marketing innovator, Favatas, in 2017, received the prestigious American Marketing Association\\u2019s 4 under 40 Emerging Leaders Award. In 2016, he earned a spot in the Direct Marketing News \\u201c40 under 40\\u201d list and was ranked 13th in Onalytica\\u2019s Top 100 Digital Content Marketers. Dio is also an official member of the Forbes Nonprofit Council.
We talk about how Dio and his team led an award winning Truth anti-tobacco prevention campaign, some of the steps and approaches taken for marketing campaign greatness, how Dio used data and metrics to drive audience targeting and engagement, leadership, and much more.\\xa0\\xa0
Questions Asked:\\xa0
Dio, what really caught my attention was the marketing and tech content you consistently put out on Twitter regarding non-profits, and as we all know and love the well recognized Truth Initiative commercials and social media in which you manage and direct. What lead you to managing Digital for the Truth tobacco prevention campaign, and what essentially inspired you to pursue digital marketing growing up?
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CLOSING:
I always ask the THREE HOW\'S:
Follow Dionisios Favatas:
Company Website -\\xa0https://truthinitiative.org/\\xa0
Facebook -\\xa0https://www.facebook.com/truthinitiative\\xa0
Twitter -\\xa0https://twitter.com/TruthInitiative\\xa0\\xa0
YouTube:\\xa0https://www.youtube.com/channel/UCLTcqjxNhju_E9eq_uO_wrg\\xa0
Personal LinkedIn:\\xa0https://www.linkedin.com/in/favatas/\\xa0
Personal Twitter:\\xa0https://twitter.com/DioFavatas\\xa0
Follow Me:
Podcast Website -\\xa0https://www.talesfromthepros.com\\xa0
Company Website -\\xa0https://www.imaginovation.net\\xa0
Facebook -\\xa0https://www.facebook.com/TalesfromthePROS/\\xa0
Twitter -\\xa0https://twitter.com/MGeorgiou22\\xa0\\xa0
Instagram -\\xa0https://www.instagram.com/the_mgeorgiou/\\xa0
YouTube:\\xa0https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured\\xa0
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