How To Build And Market Your Employer Brand
b"The TalentCulture #TChat Show is back live on Wednesday, July 15, 2015, from 1-2 pm ET (10-11 am PT). Last week we talked about how to create a culture that rocks, and this week we\\u2019re going to talk about how to build and market your employer brand. No matter how you slice it, it\\u2019s really a lesson on research and positioning and how you end up marketing your company as the place to work.\\xa0 However, you can\\u2019t be everything to everyone and too many companies are trying to be just that. No matter how \\u201cgreat\\u201d you think your company is, the \\u201cgreatness\\u201d message won\\u2019t weed out the people who aren\\u2019t a great fit for your company.\\xa0 So first you should ask your current employees about what your company does well as an employer, and all of the things that it doesn\\u2019t do well. Then build a real employer brand foundation so you can better extend that brand in the market.\\xa0 Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to build and market your employer brand with this week\\u2019s guest: Susan LaMotte, SPHR, founder of exaqueo, a workforce consultancy.\\xa0 Thank you to all our\\xa0TalentCulture\\xa0sponsors and partners: Dice, Jibe, TalentWise,\\xa0Hootsuite, IBM, CareerBuilder, PeopleFluent, SmartSearch\\xa0and HRmarketer Insight. Plus,\\xa0we're big\\xa0CandE\\xa0supporters!"