Creating Differentiation & Value Through Supplier Branding with Nando's Former Head of Commercial & Procurement, Cameron Holder #61
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\\u201cI think we don't always realise that we have a reputation with our suppliers, just like a company will have a consumer brand.\\u201d
Consumer branding is a standard aspect of any business that\\u2019s well documented - lesser considered but equally important, however, is the prospect of your supplier branding.
Presenting yourself to potential suppliers for a partnership is a skill, one in which Cameron Holder is highly proficient.\\xa0
Having recently departed his role as Head of Commercial & Procurement at Nando's, Cameron joins Martin this week to share their approach to supplier relationships, how to win over pickier suppliers, and how to nurture a relationship that works for everyone.
This episode of Talent Talks covers:
- How supplier branding plays a huge role in the partnerships you can make
- Ways to win over the suppliers who may be in demand, and are more picky about who they work with
- Nando's\\u2019 journey to taking a more consistent baseline approach to engaging with suppliers
- The human element of procurement, and avoiding the conflation of being nice with being \\u2018soft\\u2019
Links and references at: https://talentdrive.co.uk/
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