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Interesting vs Interested

Photo World, as we build our small businesses into a successful careers we come to many cross roads. Sometimes we get caught up learning and lose our focus when we should have been earning. Other times our social media falls by the way side and we seem to forget there is an audience there. It could just be difficult to maintain a positive habit like keeping up on a blog or it could be tough to stop a bad habit like staying up too late.\\xa0In today\\u2019s episode I want to highlight another strategy for our selling techniques and hopefully offer you the chance to grow based on being honest with your business, as well as, yourself.\\xa0There is a 100% chance you are not doing one of the following 6 things for your business and you need each of the 6 to achieve the goals of today\\u2019s topic.

1. Not updating your portfolio \\u2013 You must update your portfolio. Every time you have an image that is worthy of your portfolio you need to set that aside for when you do make the changes to your website. At least then you do not need to search for the photographs you wish to showcase.
2. Not aiming to increase your skill set \\u2013 Staying the same may be easier to do for a week, a month, or maybe a year, but eventually your being the same will fall in comparison to those around you who kept current.
3. Only working your niche \\u2013 I am all about having a niche, a focused area within your business to give you the path to success. However, growth happens when you set yourself outside of your comfort level and approach what it is you do from a new angle.
4. You are learning digitally \\u2013 The web is a great resource, heck you are having one pumped into your ears as I speak. Action is the real learning\\u2026 a YouTube video can only teach you so much.
5. You say no \\u2013 There are many gray areas in this business life\\u2026 Should I try it because it is something different even though there is little or no pay? Maybe I should be assisting even when I feel confident in that skill already? Try saying yes every once in a while you never know who you could meet or what you could learn.
6. Unwilling to risk \\u2013 It is scary when we foresee risk within a situation and many people can\\u2019t see past that. Fear is only the negative outlook on excitement\\u2026 you never know what may be worth the fear.

I am telling you these six points because I have already fallen victim to each of them time and time again. Years of failure have caught up with me and I know that the other end of the spectrum is the only reason to work as hard as I can. I have found often, both success and failure come with the same amount of work leading up to them. The ending is just a result of the work being put in. With today\\u2019s topic and keeping up on selling to your clients: \\u201cFocus on being interesting but more so focus on your potential clients being interested.\\u201d \\u2013 A recent transition for me was my old web site last updated in 2013 vs my new web site updated in March of 2016. My skill set had changed and improved but my selling was based on an old ability. Hard to be paid properly when the clients think they are working with a past version of yourself.

Keep up everything, at least in small increments, to maintain increased interest over time.

Happy Shooting!

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