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Cutting Corners

First of all I don\'t have the perfect formula to success nor is it my place to define success for you Photo World. We really all have to do the best we can with our own knowledge and resources. Those resources can be financial or not like personal relationships and calling upon our network. This podcast is designed to be a free resource to with as you please. After all I\'m just one Chicago Wedding Photographer doing the best I can with my many failures to help shape my future.

This problem comes up with our 2 most valuable assets when running a small business. It leaves us to really have to think about our approach or it causes us to make quick and unhelpful decisions.

We have so much to think about in this business:\\xa0Education,\\xa0Gear,\\xa0Branding,\\xa0Web presence,\\xa0Marketing,\\xa0Customer relationships.

Even more detailed things like:\\xa0Emails and phone calls,\\xa0Balancing our time,\\xa0How do we delegate the finances between what we earn and what the business has?\\xa0Do we need to incorporate?\\xa0How and when do we add our photography to our taxes?

We are often faced with a few possibilities when it comes to running a business or even improving our skills, and we have to decide to do what is right and more expensive or time consuming or cut a few corners and save a buck and save an hour here or there.\\xa0It is hard to look ahead and see true cost in both time and money based on a shortcut \\u201cnow\\u201d. It could cost more of our precious resources later. Furthermore, that difference could be greater than what we would have originally needed to invest and put in the right time or money in the first place.

Embrace failure and let those lessons propel you to a more sophisticated approach at the next fork in the road.

Happy Shooting!

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