Redefining Impossible with Iron Cowboy James Lawrence
b"Scott Porter met up with the Iron Cowboy, James Lawrence at Tacos CDMX in Lindon, Utah. James doesn't want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. We learn why he believes in the power of brand experience, what he does to create it and how it\\u2019s helped him thrive. All\\u2026over tacos."