Yo - This Way to EMU

Published: May 19, 2020, 10 p.m.

EMU's reputation and stability as an institution has seen both great highs and disheartening lows. Between 1980 and 2010, the university actively shaped its marketing strategies to address financial and low enrollment concerns. Student Kaitlyn Eby shares the story she uncovered about EMU's marketing strategy.---Ever thought about how 9/11 impacted your favorite sitcom? Or what Ypsilanti really thought about abolishing slavery? Students who were set to present at Eastern Michigan University’s 40th Undergraduate Symposium hold answers to questions you never knew you had.Written: Bianca RamseyProduced: Ronia-Isabel Cabansag