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We're always thrilled to be able to shed some light on worthwhile and, honestly, vital organizations. And Friend Movement does just that by inspiring people to prevent bullying by enabling them to be a better friend. They provide entertaining and educational resources and leverage social media to get the job done. A little shock and awe goes a long way to get the much needed attention that today's issues require. And Friend Movement co-founders, actor/model Ronnie Kroell and filmmaker Elliot London, have come up with a winning campaign that's getting national exposure. With the help of such celebrities as Adam Lambert, Tim Gunn, LeAnn Rimes, Frenchie Davis and many others, their The New F Word photo project is a big bird in the face of bullying. We chatted with our friend Ronnie to get the inside scoop on the project, the multi-city tour they are about to take, the July 1 benefit concert, the eventual documentary movie, and why stopping bullying is more important now than ever.