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Many promises are made in logistics and supply chain every day, from shippers and freight forwarders, to customers and their stakeholders. As everyone has experienced over the last few years, making those promises is much easier than keeping them, with steep operational and financial consequences.

E2open Director of Product Management Ritu Rooney has over 30 years of experience in the supply chain software industry and Matt Anderson, their Vice President of Logistics as a Service (LaaS), has been with the company for 12 years. They have both seen promises made and promises kept - as well as promises broken.

In this episode, Ritu and Matt join host Scott Luton to talk about all of those transportation \'promises, promises\' being made:

\\u2022 How shippers and freight forwarders are leveraging technology and professional services to optimize transportation activities across modes and regions

\\u2022 The types of promises shippers and freight forwarders make to their customers

\\u2022 4 tips that will help shippers deliver on the promises they make to their customers

Additional Links & Resources:

Learn more about Supply Chain Now: https://supplychainnow.com

Check out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcK

Subscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribe

Join the NOW Community: http://bit.ly/41kpUSO

2023 Q1 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIk

WEBINAR- \\u201cDecoding Digital Transformation\\u201d \\u2013 Charting a path forward: https://bit.ly/3VvVc6V

WEBINAR- Feeling the squeeze? How to Meet OTIF Targets in an Uncertain World: https://bit.ly/42eMZFZ

WEBINAR- The Power of Spend Visibility: A Roadmap for Success: https://bit.ly/3WToUU5

WEBINAR- 5 Ways the Right TMS & ERP Integrations Streamline & Simplify Shipping: https://bit.ly/3CjWWYa

This episode is hosted by Scott Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/keeping-promises-logistics-supply-chain-strategies-delivering-customer-experience-1133