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Welcome to Episode 98 of SunCast!

Today on SunCast, we\'re going to dig into the topic of Branding, what it is, how to measure it, when and why it\'s important - and I\'ve invited a guest who is an expert on the topic, Fridrik Larsen.

Tune in to learn:\\xa0

• What is Branding?\\xa0
• Why Fridrik got a PhD in Branding a commodity\\xa0
• The 2 key aspects to consider - differentiation and segmentation\\xa0
• How you can incorporate and measure a brand strategy to increase your bottom line\\xa0

For resources from today\'s episode and more information on how you can support Suncast, head over to\\xa0www.mysuncast.com/suncast-episodes\\xa0to the blog. (the direct URL is ...episodes/096)

Join the Tribe? Check out\\xa0Episode 86, in which I explain how YOU can become an Energy Tribe member and support the growth and stability of SunCast moving forward!\\xa0www.mysuncast.com/member\\xa0to join today!

If you like what you see and hear, please\\xa0SHARE it\\xa0with this pre-filled tweet!

Thanks again for setting aside\\xa0THIS\\xa0time in your day. Enjoy this episode of SunCast