182 - Meredith Kallaher: Digital Advertising Expert
Meredith Kallaher is a self-professed podcast addict when she heard Rick Mulready, of The Art of Paid Traffic, say \u201cFacebook ads are simple. They are all about the numbers,\u201d everything for Meredith Kallaher just clicked.\n\nAn A-Ha moment, maybe?\n\nHer CPA and 6 years with PricewaterhouseCoopers combined with her social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns. \u201cI love numbers,\u201d Meredith thought as Rick explained that successful ad strategies required Managers to understand the lifetime value of a customer for a business, compare that to the related acquisition cost by evaluating target audience sizes, cost per lead, return on ad spend, and click-through rate percentages.