The Creator Economy Grows Up: How Jellysmack Helps Talent Gain Scale

Published: Oct. 4, 2023, 2:48 p.m.

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Sean Atkins, a TV and digital veteran who is president of Jellysmack, explains how demand for the company\\u2019s talent development, marketing and content distribution services are signs that the creator economy is maturing. It\\u2019s a business rooted in media and content, but the moneymaking opportunities also transcend media. \\u201cThe creator space will impact everything in the GDP,\\u201d Atkins predicts.

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