K-Drama-Rama: How the Global Streaming Boom Ignited Demand for Content From Asia
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Sam Wu, CEO of the Rakuten Viki streaming service, discusses the surging demand for Korean dramas and other content from Asia. He details the company\\u2019s growth as the streaming arm of the Japanese retail giant, and he muses on the reasons for the burst of interest in South Korean pop culture in recent years. \\u201cIt\\u2019s easy to fall in love with K-dramas,\\u201d Wu says.
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