Foot Soldiers of the Creator Economy: Social Media Entrepreneurs Talk Shop at Vidcon 2023

Published: June 28, 2023, 7 a.m.

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How do people actually make a living in social media? Hear from seven entrepreneurs in the trenches of the influencer and creator economy as they hawk their wares at the Vidcon conference in Anaheim, Calif. The responses from leaders of independent firms involved in distribution, technology and visual effects, e-commerce, marketing and promotion speak volumes about how this emerging marketplace is taking shape.

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