Dr. Seuss Enterprises CEO Susan Brandt Expands a Beloved Brand That Really Represents Childhood
b'The longtime leader of Dr. Seuss Enterprises discusses the responsibility that comes with managing the valuable vault of books and IP left by the author and illustrator of such indelible children\\u2019s books as \\u201cThe Cat in the Hat,\\u201d \\u201cGreen Eggs and Ham\\u201d and \\u201cHorton Hears a Who.\\u201d She details the company\\u2019s approach to expanding with content beyond the original Seuss canon, and she outlines the reasoning behind the recent flurry of new Suess-related movies, TV shows and books.'