Chip and Joanna Gaines Renovate Their TV Business With Magnolia Network Launch
b'Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. \\u201cWe gave a lot of people a cozy sweatshirt,\\u201d she says of the "comfort food TV" that Magnolia aims to provide.'