Viewing Stories Through the Scope of Design

Published: June 7, 2023, 7 a.m.

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I\\u2019m meeting with one of my clients. And she says to me, \\u201cKymberlee, every time I ask you, \\u2018How are you doing?\\u2019 you always say, \\u2018I\\u2019m amazing.\\u2019 How is that possible, and how can I do it too?\\u201d

It\\u2019s simple. I tell her, \\u201cI\\u2019ve designed my life around everything I love to do.\\u201d

I love speaking, and I know that the best ones are great storytellers. I\\u2019ve gone from not knowing where to start with a story to doubling down on it and having it as a core component of what I do and teach...

I heard that Improv Comedy improves you as a speaker. And now I\\u2019ve gone from shaking with fear before I even got on stage for my first Improv class to teaching it every week and performing it multiple times a month...

I\\u2019ve been an athlete all my life and use the lessons I\\u2019ve learned from over 30 years as a martial artist to influence how I teach and how I see the world...

All of these career choices haven\\u2019t happened by chance. I\\u2019ve basically designed my future. And you can do it too.

My special guest today, Dane Howard, is an entrepreneur who has led teams around the world in designing world-class products for services and brands. And today on the Storytelling School Podcast, you\\u2019ll learn how design can inspire a plethora of stories and hear answers to questions like:

Why does design force you to become a better storyteller? What\\u2019s it like to be in the process of redefining your current story? How can visualizing allow you to extract and string parts of your story together? And how do companies like eBay and Amazon develop stories for their products and brands?

What you will learn in this episode:

  • What journey lines are and how they relate to storytelling
  • Why rehearsing the future is required to become a great designer and storyteller
  • How using AI can help you bring implausible stories to life

Who is Dane?

Dane is a strategic design leader & entrepreneur, willing to wear many hats. He\\u2019s led globally distributed teams for world-class products, services, and brands and served in principal design, operational, and leadership roles for companies like BMW, MLB, Microsoft, eBay, Samsung, Amazon, and more. Since 2015, he\\u2019s launched global experiences in several companies and led and grown remote and distributed teams. And all the while, he focused on scaling the design process across multiple business domains for growth-stage companies and beyond.

Dane is also an author, speaker, artist, and father. He launched Dane Howard Studio in early 2023, which is a collaborative studio specializing in generative AI, design, and fine art for commercial and residential projects across apparel, fashion, sports, and exhibit design. He is also an advisor to standbeautiful.me, an anti-bullying movement promoting the acceptance of self and others.

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