Podcasts Business Storytelling School How Storytelling Will Grow Your Business on Instagram

How Storytelling Will Grow Your Business on Instagram

Published: April 28, 2021, 7 a.m.

Imagine if you had 1,000 or even 100,000 followers on social media… and lost them all in one day. For my guest today, this isn’t a hypothetical scenario; he knows exactly what that feels like.

Christos Nikas has this incredible way of bringing stories to life on Instagram. His posts come alive and they make me feel something, think and dig deeper and play a bigger game. He himself had to dig deep when his account got suspended several times in short order last year. On today’s show, he shares the story about that experience and so much more.

What’s Christos’ perspective on how story influences what he does on Instagram? How did he transition from hating Instagram to embracing the social media platform? What caused the shutting down of his account multiple times? We explore how much to actually give to your audience, how to get the attention of key players on Instagram, and why the platform resembles a big festival. Hang on because you’re in for a ride today!

What you will learn in this episode:

  • What role storytelling plays on Instagram
  • How much to actually *give* to your followers
  • If company executives should use IG for business

Who is Christos?

Christos Nikas hails from Athens, Greece and has earned himself the nickname The Instagram Professor from his community. He’s a graphic designer, content creator, event professional, and perpetual student with a natural talent for educating others since 2004. He focuses on speaking, coaching, and creating content online that assists freelancers and creative entrepreneurs in understanding and growing their business side. His content covers topics like: better handling of objections and negotiations, charging for profit, creative selling, and maximizing every communication detail online and offline.

Back in 1996, Christos joined the wedding industry and remains active in the business today by managing Wedding Republic, one of Greece’s leading event entertainment firms. He started offering seminars and coaching in 2018, and in the following year he created his YouTube channel, the Creative Business Show. On it, he uploads content every week providing straightforward, clear advice on how to grow your creative business. Christos’ objective: to inspire professionals to become creative business machines.

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