What's in a Name?

Published: July 6, 2007, 12:42 a.m.

Oh man, we really screwed up. In this age of Google searches, short attention spans and just way too many choices on the web, anybody with less than 7 drinks in his system is gonna keep the name of his site short, simple and to the point. Our approach? Let's think of a really long name where thewordsallruntogether and no one will remember it because there's a thousand ways to get it wrong ("what was it again, Stop Me If You Heard That One...Before?").
And hey, let's NOT put the word "joke" in the title so people won't know what the site is about until they actually GO THERE! What an intriguing MYSTERY we've created, enticing more and more people who google "jokes" to wonder what sites they're missing that aren't coming up because the word joke isn't in the title!
Sure there're nice things about the name. It's something my grandfather used to say before launching into some joke I didn't get even after hearing it about a hundred times, since he never did stop ("Two guys walking down the street. One says to the other, 'You know what time it is?' His friend shows him his watch and says 'There it is." The other guy says, "Damned if it ain't!"). And it's the name, kind of, of an old radio show where people send in jokes and win prizes if the show's panelists don't know it. That's charming! That's quaint!
But quaint never got anyone anywhere on the web, and quaint is about all we've managed to be with "Stop Me If You Heard This." Dare we change it? We own the url, TheJokeQuest.com, a much more accurate, catchy, if less quaint, name. What say? Send us your votes, suggestions, thoughts and undecipherable jokes your grandfather used to tell. We'll stay up late pouring over all the emails and letters-- Chinese food containers, the whole bit-- until at some ungodly morning hour we'll look each other knowingly and remove our glasses, rub our eyes (well, Mocha will take out his contacts anyway). We'll all start laughing because there on the table, as clear as the sky, will be the name so perfect we can only remove our glasses, rub our eyes and laugh. All over again.
In the mean time, in honor of our very long name, let us leave you with The World's Shortest Joke. (Warning: It's as bad as our name.)