When There Seems to Be No Way Out Customer Discovery for Your Head
b'As an entrepreneur at times you forget that being in charge doesn\\u2019t mean you have to know everything. When it feels like you\\u2019re trapped facing an unsolvable dilemma, and wrestling with a seemingly intractable problem, remember that \\u201cgetting out of your head\\u201d is the personal equivalent of the Lean Startup mantra \\u201cget out of the building.\\u201d\\n\\nLearning this was a big step in making me a more effective entrepreneur.'