Mapping the Unknown The Ten Steps to Map Any Industry
b'A journey of a thousand miles begins with a single step - L\\u01ceozi \\u8001\\u5b50\\nI just had lunch with Shenwei, one of my ex-students who had just taken a job in a mid-sized consulting firm. After a bit of catching up I offered he was looking a bit lost. \\u201cI just got handed a project to help our firm enter a new industry \\u2013 semiconductors. They want me to map out the space so we can figure out where we can add value.'