Hacking a Corporate Culture: Stories, Heroes and Rituals in Startups and Companies
b'I\\u2019ve spent this year working with corporations and government agencies that are adopting and adapting Lean Methodologies. One of the interesting innovation challenges I\\u2019ve encountered centers on a company\\u2019s culture. While startups have the luxury of building values and culture from scratch, existing companies that want to (re)start corporate innovation must reboot an existing \\u2013and at times deeply rooted- corporate culture. It\\u2019s not an easy task, but failing to change the culture will doom any innovation efforts the company attempts.'