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About the Author

Simon is an unshakable optimist who believes in a bright future and our ability to build it together.

Described as \u201ca visionary thinker with a rare intellect,\u201d Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work, and feel fulfilled at the end of the day, Simon is leading a movement to inspire people to do the things that inspire them.

Simon is the author of multiple best-selling books\xa0including\xa0Start With Why,\xa0Leaders Eat Last,\xa0Together is Better,\xa0and\xa0Find Your Why and The Infinite Game.

Source:\xa0https://simonsinek.com/about/simon-sinek

Click here to buy on The Book Depository

https://www.bookdepository.com/The-Infinite-Game/9780241295595/?a_aid=stephsbookshelf

About the Book

In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified.

In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind.

The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. He started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in an infinite
game. These organizations tend to lag behind in innovation, discretionary effort, morale and ultimately performance.

The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside.

Ultimately, they are the ones who lead the rest of us into the future.
Simon now believes that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it.

Source:\xa0https://simonsinek.com/product/the-infinite-game/

Links

Listen to Simon talking more about the infinite game, and its impact on company culture, on the Culture Amp podcast\xa0here.

Join the 48million other people who have watched Simon\u2019s famous \u2018golden circle\u2019 TED talk\xa0here

The biggest idea in the book is the notion of looking at business and life as an infinite game. Not a game to be played to win, but a game that is played for the sheer objective of staying in the game.

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BIG IDEA 1 (5:08) \u2013 The need to have a just cause.\xa0

Simon is famous for popularising the concept of companies and individuals having a purpose or a \u2018why\u2019. In this book he argues that to play an infinite game you also need a just cause.\xa0

The difference between your why and your just cause is that your \u2018why\u2019 is who you are and your \u2018just cause\u2019 is your vision for the future. The five rules to define your \u2018just cause\u2019 are it must be for something, it must be inclusive, it must be service-oriented, it must be resilient (or future proof) and it should be idealistic.\xa0

Growth or being the best do not equal a \u2018just cause\u2019 because they don\u2019t meet many of the rules to define a \u2018just cause\u2019. The same thing with your social corporate responsibility activities; it\u2019s a good thing to do but it doesn\u2019t add up to a just cause.\xa0

The best example of \u2018just cause\u2019 is from Sam Walton the founder of Walmart; having the lowest prices anytime, anywhere and lowering the cost of living for everyday people. It\u2019s has to be something that is infinite, will continue to be relevant and will make you continue to strive for it.

BIG IDEA 2 (8:24) \u2013 Find a worthy rival.\xa0

Simon and Adam Grant saw each other as worthy rivals. A worthy rival will keep you honest and striving. It doesn\u2019t make you want to cheat but the opposite effect, is makes you want to stay in the game and make you strive to be better. A worthy rival can also be someone you don\u2019t want to be like. You want them to stay in the game to make you want to keep striving.

Another good example is Apple and IBM, sometimes you need your worthy rival to make the market bigger. When IBM entered the personal computing industry, Apple took out a full page advert to welcome them to the revolution.\xa0 They needed IBM to be in that market to a) increase the size of the market and b) give them something to \u2018push\u2019 against and make Apple stand out with their \u2018think different\u2019 approach.

BIG IDEA 3 (12:47) \u2013 Finite vs infinite leadership.\xa0

Simon argues that your CEO should be your CVO or chief vision officer. However a challenge is that CFOs or COOs are often next in line to the key leadership positions. Most of the time they are great managers and excellent at keeping the business moving, but are not great visionaries.\xa0

It\u2019s important for the organisation to create an environment for trust and the culture of doing the right thing. Simon says culture = values + behaviours.\xa0

There was a concept in the book about ethical fading, when everyone starts doing things that are a bit questionable. What was ultimately rewarded was the wrong behaviour, which then drove further ethical fading. As an infinite leader you need to challenge what is happening, create an environment where people can be honest, think and act for the longer term and play to stay in the game.

Music By:\xa0Vuelta al Sol Song by Tomas Novoa

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